As if you didn't already know, Voilà! is a music blog. Fascinating, astounding, completely unheard of, I know. But music isn't just limited to the miniscule amount of bands that we feature here. No, no, the realm of music stretches far and wide, from the biggest stage at the largest festival to the smallest amp or most quietly played guitar by the kid who doesn't want to wake his parents up at night. Music is big, and everywhere, and though I can't feature it all here, I can certainly help anyone reading Voilà! glimpse some cool stuff.
Which brings me to today's video. NTT Docomo, a Japanese phone company, is marketing their latest and greatest product, a phone with wood paneling instead of plastic or aluminum. And sure, they could've shown all the hip young'ins using their fancy-pants phone all around Shinjuku or something. But YAWNERAMA, that's so passé. You've got to intrigue with your commercials, snare the attention of the masses. So, how do you do that?
Apparently with a massive mount of creativity poured into a remarkably simple concept: wood and music. I could go on, but this is one of those entries on Voilà! where it's much better to show than tell. Turn your speakers up loud, sit back, and watch the magic of their unique interpretation of "Jesu, Joy of Man's Desiring" by Bach.
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