I Want It Now, Now!

On the surface, Now Now Every Children looks like, well, children. They appear to be of the over-exaggerated eyeliner variety, with hair in their face, and some weird mix of Kimya Dawson and Brand New on their iPods. If you saw them on the street, they might pose a friendly reminder than you need to head to Goodwill for some funky new sweatshirts and worn-out Chuck Taylor’s.

But underneath the ultra-hip, pop-indie, “I want to be watching ‘The Royal Tenenbaums,’” skin that Now Now outwardly displays, there is a goldmine of delightfully poignant lyrics and mature musicianship that will make you think that they’re all grown up.

An undeniable cohesiveness of lead Cacie Dalager’s pretty vocals, and they are in fact quite pretty, with the trio’s rough symbol clashes, bell chimes, keyboard loops, and distorted guitar all shine brightest on their debut album Cars. Of course, they won’t stand to be your average underground sensation with a Myspace launch pad, though. These Children bring something new to the table: a versatility of mood. This music is relatable, listenable at most any time. You can soak in the melody of say, the title track of the new album whether you are having a dance party in your bedroom or driving home from a funeral. The music is comforting, appropriate. Their tunes are what you need them to be.

All three members of the band are quite young, too. Cars could certainly be the first step in a very promising career. Sure, they are not necessarily what you might call “radio friendly.” Still, neither are their feasible proteges, like Eisley. However, they are hopefully bound to pop up at some festival or in some Starbuck’s speaker, sooner rather than later. As an aside, do not be the least bit confused by the knowledge of their status as paramorefans.com’s April Band of the Month. They really do rock.

Now Now was signed to the impeccable, Midwestern-front Afternoon Records. They released two EP’s earlier this year, which contributed some tracks to the full-length album. The aforementioned album was released in stores Dec. 9.

Especially for fans of Tegan and Sara, Tilly and the Wall, and Islands, Now Now Every Children could become your new favorite band, no matter how young they seem. As iTunes customer StaceyRockSteady reviewed, Now Now Every Children are the "best thing to come out of Minnesota since the Mighty Ducks." True 'dat!



"We Know Martha Webber" by Now Now Every Children